Changing the world

I know – twice in one week. Strange times.

This is just to share a really interesting edition of Radio 4’s In Business which looks at how some simple ideas about cleanliness and hygiene could fundamentally change lives around the world – and how the techniques of business, marketing and communications in particular, are making them happen. Inspiring stuff. And shows just what communications can do  – turning simple ideas into practical actions that make the world a better place.