Bee nice

When the bees die, we all die. Well, about five years afterwards according to people who know… which is slightly worrying as it turns out the bees are dying and the decline started in 2006.

This is not a honey bee, it's an ice-cream ad

Still, setting aside the impending global disaster, I like what Haagen-Dazs are doing about it. I have fond memories of their classic ‘ice-cream = sex’ ads from the 90s but this is more of a foray into Ben & Jerry’s territory. Makes perfect sense as an issue for them and the activity from trying to come up with serious, meaningful solutions to on-pack promotion and activating consumer support is nicely done. The way forward for social marketing.

That's a honey bee

Personally I’m more of a Ben & Jerry’s girl, originally converted by Chunky Monkey. Top three flavours: Phish Food, the alltime classic of Chubby Hubby and frozen yogurt, Cherry Garcia … although Fairly Nuts is now a contender.

Fill in your own punchline.