Hill & Knowlton

H&K wins video games publisher THQ

May 2008

 

Hill & Knowlton’s (H&K) Consumer team is delighted to announce that it has been appointed by THQ, a leading worldwide developer and publisher of video games. The team will be concentrating on a games review programme over the next 12 months as well as major product launches for a number of high profile titles including Disney/Pixar’s movie license Wall•E and the hotly anticipated sequel Saints Row 2. H&K will handle relations with consumer media in the UK; dealings with the vertical gaming media will continue to be looked after internally.

John Webb, UK Marketing Director at THQ added: “2008 is a big year for THQ and we wanted to ensure that we had an agency in place that could handle numerous product launches across the portfolio, whilst delivering media impact and cut-through in a crowded and highly competitive market. A combination of strong creatives, the right team and strategic thought were the deciding factors when selecting H&K.”

Ben Padfield, Director in the Mobile, Media & Entertainment team, says: “We are delighted to be appointed to look after the consumer publicity for THQ in what will be an extremely busy year for the publisher. The addition of a major video games publisher is a great compliment to the other brands we work with and typical of the sort of brands that we continue to look to work with.”

Contact:

Ben Padfield
Director, Mobile, Media & Entertainment, Hill & Knowlton
Tel: +44 (0)20 7413 3071

About Hill & Knowlton

Hill & Knowlton (www.hillandknowlton.com) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 70 offices in 40 countries, as well as an extensive associate network. The agency is part of WPP (NASDAQ: WPPGY, www.wpp.com), one of the world’s largest communications services groups.

About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices.   Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Heavy Iron and their respective logos are trademarks and/or registered trademarks of THQ Inc.