Hill & Knowlton Shows its Passion for Fashion
H&K wins ilovejeans.com
London, June 16 2008 ilovejeans.com has appointed Hill & Knowlton as its retained UK PR agency. The team will commence work with immediate effect.
H&K is tasked with building mass market awareness of the website and ultimately driving sales, working with ilovejeans.com to create a stand out brand in the ever growing online fashion market.
ilovejeans.com is an online denim retail website, designed and developed in the UK and launched in September 2006. The site offers the latest in high fashion denim trends, along with expert advice and personal consultations. Since launch, the site has grown considerably in size, featuring more than 40 brands. The ilovejeans.com boutique alone offers seven premium brands, handpicked with the six body types in mind to cater for women of all ages, shapes and sizes, whilst additional cutting-edge lines are available through affiliates such as net-a-porter.com.
Sam Remer, founder of ilovejeans.com, comments: “Hill & Knowlton showed great understanding of our market and our overall business goals, along with a genuine passion for the site. We feel that this will be a strong partnership, working together with the fashion and media industries to develop and strengthen a credible and dependable brand.”
Claire Holden, Account Director at Hill & Knowlton, says: “Our whole team absolutely loves ilovejeans.com. Working amongst a lot of fashion conscious women, I am well aware that shopping for jeans is a nightmare shared by us all – whatever your body type. Over the past two years the team have been avid users of the site, both for buying denim and for expert advice and we can’t wait to start working with such an exciting and promising brand. We are confident that our previous experience working with leading online brands will help us in making ilovejeans.com the biggest online denim brand in 2008.”