Blockbuster hit for H&K!
H&K wins leading cinema group, Cineworld
Hill & Knowlton’s (H&K) Consumer team is delighted to announce that it has been appointed by Cineworld as its retained consumer PR agency. The Cineworld Group is one of the leading cinema groups in the UK & Ireland with a portfolio of 74 cinemas and 770 screens operating under the “Cineworld” brand.
H&K will be forming a central press office and communications team to work between the headquarters and all of Cineworld’s cinemas across the UK and Ireland. H&K will develop central content and campaigns to be activated in all of Cineworld’s sites.
As well as positioning Cineworld as the best local cinema brand, H&K will also be responsible for raising awareness of Cineworld on a national level, promoting key film releases and supporting business innovations, from the roll out 3D technology to live opera from the Met. In addition, H&K will execute high impact regional PR campaigns around new cinema openings across the country.
Ben Padfield, Director in the Mobile, Media & Entertainment team at H&K, says: “We are thrilled to win such an exciting entertainment client that allows us to demonstrate how we can support a leading brand on both a national and regional level. Our campaign is very focused on understanding consumers’ entertainment consumption habits and the role cinema plays in their lives – ultimately we want to see our work drive more people through the doors of Cineworld across the country”.
H&K won the business following a competitive pitch against three other PR agencies.