Bringing a sprinkle of festive charm to the EDF Energy London Eye

In November, H+K helped the EDF Energy London Eye launch Eyeskate for the second year, and this year it was bigger and better than before. The London Eye ice rink opened with a breath taking, performance of the well-renowned Nutcracker. The spectacular scene was choreographed and performed by the National Ice Skating Association, bringing a sprinkle of festive charm to guests to the London Eye and passers-by on the South Bank. As the skaters expertly dazzled the audience to the Sugarplum songs, spectators couldn’t resist the festive mood.

We captured the performance with photography and a video, which we sold into media and shared on the London Eye’s social media channels.

Cast: Hill+Knowlton Strategies, UK

Tags: Christmas, Ice Skating, London Eye, EDF Energy, Hill+Knowlton Strategies, Nutcracker and National Ice Skating Association