Silence isn’t golden - but pants are

Today we’re launching the ‘Golden Pants’ campaign for Prostate UK.  Yes, Golden Pants. It’s all about raising awareness of prostate disease and driving registration for the Pants in the Park events… 5k runs that are taking place all over the UK this summer. 

One in two men will suffer from a prostate disease at some point in their life and it’s vital for prostate problems to be caught and treated early. One of our main challenges is that men tend to fit the ‘strong silent’ stereotype on issues like this: they just don’t like talking about it and they definitely don’t like going to the doctor. So we wanted to create something that got people talking… hence the Golden Pants. And so far it’s working - the campaign’s generating a lot of buzz in the media and online which is great and will help with the awareness.

And that’s all good. But the best charity campaigns combine awareness with action. The true success of the campaign will be measured by the number of people we get running in their pants to raise money, the amount of money we raise and most importantly the number of men who get tested for a prostate disease. The Golden Pants are just the beginning…

Gold pants spotted on London landmarks