Flight School™

Social media turns issues into crises in seconds and allows information to cross borders equally quickly, often creating noise and spreading misinformation.

Flight School is a secure, online social media simulation programme that lets you and your teams experience a life-like crisis over multiple communication platforms. Flight School tests your team’s ability to respond and engage with consumers, media and key stakeholders in a safe and secure environment, to ensure they are in the best position to protect your brand and company’s reputation in this digital world. 

How does it work?

Flight School is a web-based interactive dashboard. Participants are immersed in a specially created scenario that plays out across the online discussion forums, Twitter, Facebook and other popular platforms, as well as news media.

It requires them to engage and react rapidly across all these channels in real time, from issuing a press release to responding to consumer comments on Twitter.

H+K can monitor and evaluate every action taken within a completely secure and private setting. A team of trained facilitators with experience of managing crises are behind the scenes, simulating public response in an ‘as live’ setting. This lets the participants rehearse how best to respond to audiences on social media channels. Other members of the team involved in frontline response can even feed directly into the simulation in real-time, making it as realistic as possible.

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