The SMARTER™ behavioural communications model

Our specialist behavioural insights and strategies team help clients better apply the science of human behaviour to the art of communications.

The team has developed a unique behavioural communications model, called SMARTER™. Based on the latest science, it brings together seven of the most effective methods by which communications can influence behaviour. The model acts as both a framework for analysing audience behaviour and a toolbox from which to influence it.

 To find out more about SMARTER™ and how it can help, please get in touch.

Isn’t that too good to go?
Energy + Industrials
Tuesday Team Talk: Mourinho and the science of hypocrisy
What we’ve been up to this week: 9 September
Turning Olympic inspiration into wider sports participation
H+K expands new behavioural insights team with NHS hire
Are data decisions less dangerous?
Swaying “undecideds” on Brexit
Encouraging the nation to drink more water
H+K London launches SMARTER™ proposition
Events + Initiatives
Our work
Our people
Specialist expertise
Our philosophy
Energy + Industrials
Sports + Partnership Marketing
Sector expertise
Simon Shaw / Chief Creative Officer
Our network
The H+K Way
Financial + Professional Services
Influencers / Sherlock™
Raising profile across the UK
Consumer Packaged Goods
Championing Female Employees
Public Affairs
Food + Drink
Insights + Ideas
Cyber Security: it's your reputation at risk
Retail + Leisure
Training + Development / The Hub™
Creativity+Science 2016
Best in class content marketing
Issues + Crisis
Richard Millar / CEO
Content + Publishing Strategies
Delivering a local tournament to a global audience
Global Center of Creative Strategy
Content studio
How Brands Can Thrive in a Post Selfie World: A Look Ahead at 2017
People + Purpose
Creating cut-through to support a new product
Flight School™
Matt Bright / MD Financial + Professional Services
Brand Identity / Bisqit
Purpose driven communications™
Pippa Burridge / MD Operations
Avra Lorrimer / MD Consumer Packaged Goods
Charlie Morgan / MD Technology
Simon Whitehead / MD Energy + Industrials
Andy Sutherden / Global Head of Sports + Partnership Marketing
Measurement / SingleScore™
Behavioural insights / H+K Smarter
Publishing + Measurement
Vikki Chowney / Director of Content + Publishing Strategies
Tim Luckett / Global Crisis Lead
Candace Kuss / Director of Social Media
Catherine Cross / Lead Counsel, Media Training
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