Influencer + Content Mapping / Sherlock™
Sherlock is a proprietary dashboard from H+K, powered by Brandwatch. It uses a unique methodology for data-led influencer and content analysis that combines years of communications experience with best in class technology.
This is what we've designed to make selecting influencers and creating content more scientific. Using your ‘black book’ and choosing those with the highest amount of followers, or applying ‘gut instinct’ alone just isn’t good enough anymore. To be part of the conversation you have to know who to work with, what the impact of those people is, and what they talk about - in real time.
Practically, Sherlock allows you to create and monitor a list of influencers based on a key topic, as well as recommendations for new ones to follow. We can then layer in competitor analysis, the performance of branded content, or monitoring of specific keywords as necessary.
For those who like to see things visually, Sherlock can take key data points (content themes, people, searches) and turn them into beautiful, moving visualizations, which update in real time. This is particularly useful for crisis situations, launches, or events.