Purpose driven communications™

We believe that in today’s world the strongest companies need to align their business and communications strategies around performance and purpose to drive audience preference. 

Now we talk directly to our clients’ audiences, from stakeholders and politicians, to mums and teenagers. The lines between communications have merged and there is less differentiation between B2B and B2C communications, we are in a media agnostic world of Business to Human (B2H) communications. 

At H+K we have developed a Purpose Driven Communications Model that puts your purpose at the heart of all your communications. It allows us to develop a cause and story arcs that makes your purpose relevant and resonant with all your audiences. Once we have developed your cause and story arcs we create content to carry your story to your audiences and a data driven publishing strategy to ensure that the content is seen in the right places.

Our ideas work across the owned, paid, shared as well as the earned space and ensure that all your communications work together to build momentum with your audiences rather that spikes of awareness.



The reason you exist and the legacy that you will create in the world.

  • The Emotional
  • The Rational
  • Why it matters


The cause is your creative platform; the thread that links all your communications. 
It is the bridge or lens from the purpose to the story arcs.
The cause makes the brand resonant and relevant today.

Story Arcs

These are story themes expressed through the lens of the cause. You will have different story headlines for different audience or in different channels.
Your story arcs will support your cause, joining up all of your communications.

How Brands Can Thrive in a Post Selfie World: A Look Ahead at 2017
Where in the world
What we've been up to this week: 12 August
H+K named EMEA Agency of the Year
Claire Holden / Head of Retail + Leisure
Richard Millar / CEO
Simon Shaw / Chief Creative Officer
Events + Initiatives
Our work
Our people
Specialist expertise
Our philosophy
Energy + Industrials
Sports + Partnership Marketing
Sector expertise
Our network
The H+K Way
Financial + Professional Services
Influencers / Sherlock™
Raising profile across the UK
Consumer Packaged Goods
Championing Female Employees
Public Affairs
Food + Drink
Insights + Ideas
Cyber Security: it's your reputation at risk
Retail + Leisure
Training + Development / The Hub™
Creativity+Science 2016
Best in class content marketing
Issues + Crisis
Content + Publishing Strategies
Delivering a local tournament to a global audience
Global Center of Creative Strategy
Content studio
People + Purpose
Creating cut-through to support a new product
Flight School™
Matt Bright / MD Financial + Professional Services
Brand Identity / Bisqit
Pippa Burridge / MD Operations
Avra Lorrimer / MD Consumer Packaged Goods
Charlie Morgan / MD Technology
Simon Whitehead / MD Energy + Industrials
Andy Sutherden / Global Head of Sports + Partnership Marketing
Measurement / SingleScore™
Behavioural insights / H+K Smarter
Publishing + Measurement
Vikki Chowney / Director of Content + Publishing Strategies
Tim Luckett / Global Crisis Lead
Candace Kuss / Director of Social Media
Catherine Cross / Lead Counsel, Media Training
Our tools
H+K EastWest
Matt Battersby / MD, H+K Smarter
Brand Experience / Bisqit
Driving brand recognition with humour
Sam Lythgoe / Global Head, Business Development
Show less Load more
Hill & Knowlton Strategies Search