People + Purpose

We believe that brands with a purpose that customers understand and trust are more valuable.

These brands have employees that live and breathe their purpose through every touchpoint with customers or clients. Their strong employer brand attracts talented people with their own sense of purpose, who actively contribute to their culture, which in turn guides their strategy and decision-making. They contain networks of advocates who take every opportunity to innovate, share and interact both internally and externally. The most successful businesses trust that their people want to do the right things, and know the right things to do. And they give them space to make things happen.

The People + Purpose team help our clients to join up the dots between brand and internal culture, so that their businesses grow from the inside out. Whether it’s prompted by structural change, growth or acquisition, or simply by low engagement scores, we find solutions that connect people with purpose.

Successful brands have purpose

  • We help you to define and communicate your purpose to your people

Networks create value and drive innovation

  • We find, create and develop networks of advocates and measure their impact

Belief builds brand

  • We create campaigns to ignite your brand internally, and employer brands to bring in the people you need

Culture drives strategy and execution

  • We shape culture and deliver change with real time content, targeted through our publishing model and guided by a clear strategy
What we’ve been up to this week: 13 January
Return to the roundtable: Patient advocacy is still personal
Retail + Leisure
Senior Account Director
Google: the “frenemy” of European media
Three things Dispatches missed in its report on pensions
Have your say in the 2014 Expat Explorer survey!
What’s in a (disease) name?
Everything, everywhere, and all the time. But can we expect a seven-day-a-week NHS?
Five key trends from CES 2015
The Feminist Guide to #CannesLions 2015
Three Things Brands can Learn from Maker Faire
#GrowthHacking your way to #CannesLions
Top Issues + Top Tips for Successful Content Marketing Programs
Advice for budding Contentrepreneurs
Three Tips for Brands becoming Contentrepreneurs
One trend to rule them all: Content Marketing 2013
Putting the Power Back into Dressing
50 Shades of Motherhood: Or the Less Sexy Title, What I Learned at #MUMSTOCK
My Fleeting Relationship...with Snapchat
On Mothers’ Day, in the words of Kylie and Robbie, the kids are all right.
Friends with Benefits
Be More Mabel
Our philosophy
H+K appoints Vikki Chowney to lead our content + publishing offer
Events + Initiatives
Our work
Our people
Specialist expertise
Energy + Industrials
Sports + Partnership Marketing
Sector expertise
Simon Shaw / Chief Creative Officer
Our network
The H+K Way
Financial + Professional Services
Influencers / Sherlock™
Raising profile across the UK
Consumer Packaged Goods
Championing Female Employees
Public Affairs
Food + Drink
Insights + Ideas
Cyber Security: it's your reputation at risk
Retail + Leisure
Training + Development / The Hub™
Creativity+Science 2016
Best in class content marketing
Issues + Crisis
Richard Millar / CEO
Content + Publishing Strategies
Delivering a local tournament to a global audience
Global Center of Creative Strategy
Content studio
How Brands Can Thrive in a Post Selfie World: A Look Ahead at 2017
Creating cut-through to support a new product
Flight School™
Matt Bright / MD Financial + Professional Services
Brand Identity / Bisqit
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Hill & Knowlton Strategies Search