Our work
Delivering great work is our passion. Take a look at a video of some of our campaigns, find our what work we have been behind, or flick through the case studies listed below.
Three HCA London hospitals; The Harley Street Clinic, The Wellington Hospital and London Bridge Hospital embarked on an arrhythmia awareness campaign with the help of Hill and Knowlton to raise the profile of their specialist arrhythmia centres.
Braun shaves away Philips market share at Christmas
Our innovative 1p launch for PC video game, ‘Championship Manager’
Roche Products Ltd, the maker of Xenical, the market leading anti-obesity drug, challenged H+K Strategies to create a communications programme to drive obese patients to seek weight management advice from their GP.
Every year H+K Strategies is challenged to build the profile and credibility of the Carling Cup competition
Egypt is targeting growth of its IT exports from US$250m to US$1.1bn over the course of a three year period. To enable this it needed an integrated communications campaign to position Egypt as a global business outsourcing location
We advised the online retailer to sponsor one of the UK's hottest band tours in 2009 – Take That’s The Circus Live 2009 tour.
We helped increase STA Travel's sales by 23%
The City & Guilds Group needed to develop a global strategy to implement the company’s vision across 100 different countries.
We reached 41% of all UK adults through 62 million opportunities-to-see.
The Shavecare launch was Gillette’s most successful ER/PR launch ever superseding the award winning Gillette Fusion campaign in 2006.
Following the highly successful launch of the LG Chocolate phone, H+K Strategies' next challenge was to launch the LG Shine
The Castrol brand naturally had a long history in motorsport, but had never been involved in football. Castrol tasked Hill+Knowlton Strategies with a bold objective: to help modernise the brand by building credibility within the sport.
This PR campaign helped Gillette Venus reclaim its position as number one and finish the year as the best selling female razor
Capitalising on the Chancellor’s 2008 Budget announcement, H+K Strategies launched a campaign around the issue of consumer debt to increase awareness of the uSwitch brand and its services.
This campaign represented one of the first brands to focus on the mainstream environmental awakening in the UK
We helped adidas to successfully engage and promote their sponsorship of the NBA 5 United Competition at the O2 arena with a precursor event held at Larkhall Park, South West London
Reaching 135 million OTS and delivering over £3 million worth of incremental sales
H+K Strategies got over 200 people to turn up to the London Eye in the rain
This campaign exceeded target sales and attracted buyer interest from the US
London City Airport called on Hill+Knowlton Strategies to deliver a political and communications campaign for its successful interim planning application and its Master Plan for the expansion of airport capacity
We created a strategic alliance between children’s charity Barnardo’s and Fairy Non Bio Gel for the Big Toddle fundraising event...
The campaign secured 57 pieces of branded coverage and a reach of over 100 million people
We helped double the number of entries to the Apprenticeship Awards...
89% of adults recognised learning as a good way of taking control of their future...
In a crowded marketplace, H+K Strategies has devised a communications strategy to place Doosan Babcock at the heart of the energy debate in the UK
H+K Strategies is shaping the media strategy to address imbalances in the political discussion over the Nord Stream project
H+K Strategies is working closely with Interpipe to build, communicate and market a new global image for the company.
We were appointed to help increase SABIC’s recognition as a leading global petrochemical company and to create a brand that repositioned them as a credible global company...
We embarked on an intensive ‘myth busting’ briefing programme covering all the relevant stakeholders, KOL’s, dieticians and mums media
H+K Strategies was briefed to deliver high visibility of the ball around launch to encourage sales of the product which went into retail at the same time.
H+K Strategies created a partnership between adidas and social networking site Bragster to set up the F50i challenge.
With any new event, early communications need to be simple, clear and reinforce the message through a creative picture.
Kotak Mahindra Bank is one of the leading financial services groups in India with significant presence in businesses including commercial banking, retail banking, stock broking, asset management, life insurance and investment banking.
This special 4x100m relay race featured four teams each led by a retired athlete
H+K Strategies identified a unifying framework and worked closely with Aviva and UK Athletics to establish the Aviva UKA Academy as the new home for Aviva’s grassroots activity.
We are the agency responsible for the opening of these adiZones across the country
We helped Castrol to effectively combine their sponsorship of the FIFA World Cup 2010 with that of the World Rally Championship around the theme of performance analysis
H&K's role has been to provide strategic consultancy and communications to Nissan Europe and their G5 markets to increase the value of their properties and consumer engagement within the NSA programme.
Cristiano Ronaldo helped Castrol launch the Castrol Rankings, the world’s first objective rankings based on the actual performance of every football player across Europe’s top five leagues
We are the agency that came up with the creative to help support adidas’ launch announcement on the contractual signing of England cricket star Kevin Pietersen
We helped to develop a campaign for product brand EDGE to reach a mainstream audience
We created standout imagery that would dominate the media ahead of the first and second tests as well as the start of the One Day Internationals...
We are the agency that worked with adidas to create heroes of Team GB’s athletes ahead of the 2008 Beijing Olympic & Paralympic Games
We commissioned an artist to create iconic sculptures of the top eight men's tennis players in the style of Terracotta Warriors...
H&K's brief was to oversee and manage the WGC-HSBC Champions photocall and press conference, involving four of the world’s leading golfers.
Statoil approached us to try to help have a measure in the UK’s policy towards the development of off shore wind power changed. The UK Government had increased the number of Renewable Obligation Certificates but only to certain projects.
H+K Strategies assisted HSBC Bank International in the planning, set up and implementation of a body of research called Expat Explorer...
We created a campaign to increase uptake of the Careers Advice Service, combining traditional and social media. We achieved an increase in calls to the CAS helpline by almost 25%.
H+K Strategies developed ‘The Sweet Life’ – 101 indulgent recipes made with Splenda...
H+K Strategies created a social media programme based around observed trends in online conversations around careers, employment and training.
H+K Strategies was challenged to PR the longstanding association between Robinsons & Wimbledon Tennis Championships
H&K created an event to showcase the innovative kit that Team GB wore at the Games and generated excitement around the team’s departure to the 2010 Vancouver Olympic Winter Games.
The 2009/10 season saw H+K Strategies signed up to play a broader role for brewers Molson Coors on their Carling Cup sponsorship, with all elements of the campaign being outsourced to the agency alongside the PR activation.
H&K planned and managed a four day VIP press trip to the second contest of the 2010 Nissan Freeride World Tour in Chamonix, France, with the aim of generating high end lifestyle coverage across Europe
H+K Strategies conducted business, technology and high end lifestyle media outreach in six key markets on behalf of BMW ORACLE Racing, one of two contenders racing for the 33rd America’s Cup
Holiday Inn is in the midst of the biggest relaunch in hospitality history and they challenged H+K Strategies to get customers to re-evaluate their brand. We responded by revitalising their communications – so rather than tell people about the hotel changes, we decided to showcase them through the medium of dance.
H+K Strategies brought together international journalists to gain worldwide exposure of an important initiative
Hill+Knowlton Strategies grew awareness of Russia’s national airline Aeroflot within the UK and mainland Europe, in its first communications programme outside of Russia and the former Soviet Union.
The Crowne Plaza Copenhagen Towers opened in November 2009 as one of the world’s greenest hotels. However the hotel wasn’t achieving the recognition it deserved, and so H+K Strategies was briefed to put the hotel on the map, and stimulate bookings.
H+K Strategies was briefed to find creative and inexpensive ways to generate branded media coverage and get people talking about Holiday Inn. As the big freeze enveloped Britain in January 2010, we had an idea: what if Holiday Inn could introduce a new service to warm up its guests and help them get to sleep?
With every electrical retailer slashing prices and airing expensive TV advertising campaigns in the run-up to the World Cup, H&K had a tough brief from Comet: raise brand awareness, tell consumers why they should upgrade their TVs and help us to drive sales.
The Centre for Skills Development asked us to launch their Training for Rural Development report, which focussed on the importance of training for women in rural communities in developing countries.
By combining traditional, digital and experiential tactics, we achieved a sustained increase in calls to the CAS helpline of over 20% with a peak increase of 60% during key campaign times.
We worked with Prostate UK to raise awareness of prostate disease.
Working with Sport Relief, we developed a pilot project to generate greater engagement in the campaign, specifically Sport Relief Mile sign up, from more diverse audiences.
H+K Strategies were tasked with four objectives: launch the 2010 GPI to both media and bloggers throughout the world, manage a launch event to engage directly with key business and political stakeholders, increase quality of coverage in top-tier global media and develop and implement a digital strategy to enable the GPI to extend engagement with its audiences post-launch.
Duracell empowered online conversation with its core audience of early tech adopters through an engaging social media programme with an experiential element.
HSBC Bank International had a need to better understand their target market and create a leadership position among expatriates. H+K Strategies devised a survey that covered a number of key issues, including lifestyle, children and ease of integration, relevant to expats around the world. The release of the first report in the 2008 study resulted in a 307% increase in media coverage for HSBC Bank International achieving more coverage in 4 weeks than the previous seven months put together.
Our stand-alone PR campaign propelled the forgotten brand into the heart of social media swirl with a comical spoof of its iconic 80s ad, sparking 500,000+ views in 3 days and status at No.1 Youtube video, cementing the Top 10 shampoo brand in the hearts and minds of British men.
n the face of intense competitor NPD, we were asked to credibly shift focus to the bikini line to tackle Wilkin Sword head on.
Further to its iconic sponsorship of Wimbledon Championships through the summer months, Robinsons looked to increase cut through and share of voice during the crowded Christmas period. Alongside Robinsons, pantomime has been at the heart of British life for decades – and was identified as the brand’s perfect partner .
We launched our ‘Right to Picnic’ campaign after a poll of more than 4000 of our members identified the need for better quality picnic areas in the UK. In fact, two-thirds of motorists think British picnic spots are poor compared with those of our European neighbours.
Having sponsored the NME Awards for seven years, Shockwaves reached out to H+K Strategies to help step change the way it amplified the partnership to male consumers. With receptivity insight pointing to heavy online usage, H+K Strategies put digital at the heart of the plan to engage the everyday man in this aspirational brand experience.
We embarked upon a pure digital campaign that hijacked the online sphere. This was centred on an incentivised product experience and used a Duracell UK Twitter account supported with real-time social media monitoring tools.
Hill & Knowlton worked with Tango to create a designated Facebook page that would allow the fizzy drink brand to interact and engage with their target audience showcasing and offering exclusive products/prizes and providing a platform for conversation between the brand and their consumers.
H+K Strategies conducted business, technology and high end lifestyle media outreach in six key markets on behalf of bmw oracle racing
Launching adiZones across the country, working with regional media, local authorities and adidas athletes, generating extensive coverage across regional media.
Identifying three OC&C core values: Clarity, Collaboration, Character and driving the development of a brand projecting a singular ‘point of view’.
Developing a clear brand platform and a customer focused brand architecture based on product type.
Developing a strong campaign brand that stood out amongst a busy trade show environment based around four communications ‘pillars’.
Highlight SABIC's ongoing commitment to product innovation and global expansion.
Delivering media coverage for the official England suit for M&S including 20 pages of national press coverage, 22 pieces of online coverage and national and regional broadcast.
Dolby wanted to build on its undoubted heritage in cinematic experiences to increase awareness of its expertise in quality audio experiences for mobile. H+K Strategies decided to focus on real sound, highlighting the incredible audio experiences that are lost when you don't take sound seriously.
H+K Strategies identified key issues and worked with Mamut to define thought leadership positions where it had the authority to be heard.
H+K Strategies supported Saudi Aramco by undertaking an industry-focused media and influencer audit, including analysts, academics, opinion leaders and politicians across a wide range of prominent markets including the United Kingdom, United States, Germany, Netherlands, France, China, South Korea and India.
H+K Strategies' corporate communications and public affairs activities have helped enable Nord Stream maintain open dialogue with regulatory decision-makers and enhance information flow at an international level.
H+K Strategies delivered a high impact international public relations programme that put Linde at the heart of the global industrial gases industry
H+K Strategies in London has represented Vale’s UK communications interests for a number of years.
In November, H+K helped the EDF Energy London Eye launch Eyeskate for the second year, and this year it was bigger and better than before.
H+K Strategies London enlisted the help of Snoop Dogg, Warren G, world champion triple jumper Phillips Idowu and GB Basketball players, to create a hero piece of content that spoke to the adidas demographic about the Olympics.
H+K Strategies were challenged to create a concept that would increase the association between adidas and the World’s best football player, Lionel Messi, ensuring the brand had ownership and differentiation from its competitors.
Raise Allianz's profile among US high net worth individuals and developing the event identity, along with full guidelines and content.
Delivering sponsorship consultation and creating innovative PR campaigns for Aviva
The Street Dance for Change campaign was born. Hosted on Aviva UK’s Facebook pages, H+K Strategies recruited dance group Diversity as campaign ambassadors to star in a brand new dance video which spelled out the challenges faced by young people at risk in the UK, with stunning special effects.
This season, Aviva is partnering with the University of Bath to scientifically prove which Aviva Premiership club has the league's most passionate rugby fans, and settle the debate once and for all.
In 2011, H+K launched three of the biggest games of the year, including, The Elder Scrolls: Skyriim. H+K were tasked with taking the game out of the traditional gaming pages and help create a mainstream hit
To launch Bold 2in1’s new touch release perfume technology we transformed category conventions on product education by asking brand recipients (kids) to remind mum why Bold is part of her fabric of life.
Bombay Sapphire challenged H+K to launch its new 'Infused with Imagination' brand concept and Imagination Installation, a 3D visual interpretation of the brand philosophy. H+K organised a launch event at a trendy Central London gallery to mark the occasion and engage key stakeholders.
On 9 May H+K Strategies' Sports team in partnership with Ogilvy PR managed the announcement of a unique new exhibition called “The Olympic Journey: The Story of the Games”. London 2012 partner BP is collaborating with the Olympic Museum in Switzerland to bring an exhibition telling the Olympic story to the Royal Opera House in London during the Games next year.
H+K Strategies were tasked to develop a communications programme that would help motivate pet owners to actively ask vets about newly available treatment programmes, and prime the receptivity of vets to these requests.
Developing a sponsorship activation programme designed to improve the overall football fan experience across the entire carling cup competition, culminating at wembley stadium with the carling cup final.
Casio wanted to leverage its relationship with Red Bull Racing for the Edifice watch brand, to make that product the de-facto choice for motorsport fans and enthusiasts.
To position City & Guilds as the experts on Apprenticeships, H+K Strategies commissioned a report to identify the barriers employers face in hiring apprentices. The results were discussed by key business leaders at an Apprenticeship Summit held by City & Guilds during Apprenticeship Week, hosted by Karen Brady.
In response to years of media referring to orange celebrity tans as being ‘Tangoed,’ Hill & Knowlton encouraged the fizzy drink company to trial its very own fake tan – Fake Tan-go!
H+K set out to create a compelling thought leadership platform for Family Investments with the aim of creating content to provide a genuine resource for any family in Britain.
Febreze enlisted the help of H+K to educate consumer on the full Febreze portfolio and multiple usage occasions. They also asked us to drive global campaign idea 'Breathe Happy' and add local topspin.
HEART EU asked 30 members of the European parliament for their personal views and cross referenced with the perceptions of Europe's top cardiologists. The results were presented to parliament as a comprehensive report and continue to inform current thinking
H+K Strategies Financial + Professional Services team devised and executed a robust thought leadership platform. The Expat Explorer Survey for HSBC which quickly becames established as the world's largest survey of the expat community recently reaching 3,385 respondents from 31 countries in its latest launch in 2011.
H+K was tasked with using the Olympic sponsorship to engage with Holiday Inn customers and create a big bang with the media.
IHG wanted to announce the launch and raise awareness of the academy programme with the national media.
When long-serving worldwide olympic partner omega wanted to unveil the london 2012 countdown clock 500 days before the olympic games they turned to H+K Strategies to drive media coverage.
H+K Strategies is proud to be the communications agency for OsteoLink, the first social network dedicated to people who live with osteoporosis.
Raising awareness of P&G as the company behind mums favourite brands and achieving a combined reach of more than 528million.
H+K Strategies has supported Petrobras’ UK communications over the last year, helping to build understanding and awareness of the company across key stakeholder groups in the UK.
H+K Strategies revitalised a 21 year old RAC motoring research publication, harnessing outstanding and dedicated communications skills to deliver the awareness and recognition the Report deserved.
H+K Strategies was challenged to generate excitement and buzz around Robinsons 75th year as the Official Still Soft Drink Sponsor of the Wimbledon Championships. The campaign had to work regionally to engage parents and kids and nationally to drive awareness of the anniversary and ongoing association.
H+K Strategies was tasked with finding four kids to star in Fruit Shoot's 2010 Juice Crew TV advert. PR activity was designed to create a regional excitement that would engage both mums and kids, as well as a national buzz that would drive awareness of the importance of childhood skills
Hill+Knowlton Strategies has supported Statoil internationally providing them with public affairs, digital, crisis and media relations advice on a variety of challenges in Europe, the US, Canada and elsewhere. We also provide advice on best practice in corporate communication and helped Statoil restructure its communications function.
The brainchild of Dame Kelly Holmes and the PM Gordon Brown, National School Sport Week - supported by Norwich Union - was a week-long celebration of school sport and PE
