Bringing a new product to life
H+K was briefed to launching J2O Spritz to a target audience of 24-35 year olds and in doing so, deliver key ‘blends’ messaging and build brand credibility.
To do this, we partnered with TV star, model and keen foodie, Millie Mackintosh, as our brand ambassador and ‘blends curator’.
The Spritz campaign brought the ‘blends’ messaging to life through a number of different elements: a creative photoshoot with Millie; media interviews in titles consumed by the target audience; an ‘Evening of Blends curated by Millie Mackintosh’ event for key media and influencers and a supporting press office to ensure news of the NPD hit all product placement opportunities.
The campaign successfully introduced J2O Spritz and the blends messaging to the target audience, with over 70 pieces of coverage across national, consumer, online and social media target titles with a total reach of over 300,000,000, including six separate pieces of coverage on target title Mail Online.