See video
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Robinsons 75 Years at Wimbledon

H+K Strategies was challenged to generate excitement and buzz around Robinsons 75th year as the Official Still Soft Drink Sponsor of the Wimbledon Championships. The campaign had to work regionally to engage parents and kids and nationally to drive awareness of the anniversary and ongoing association.

Generating extensive TV, radio and print coverage throughout, our regional campaign, 75 Kids for 75 Years, saw Robinsons scour the country in search of 75 tennis stars of the future to win a once-in-a-lifetime opportunity to play at Wimbledon with the head coach and Tim Henman.

Our national news hook, celebrating the nation’s top 10 Wimbledon memories over the past 75 years, saw the recreation of McEnroe’s famous ‘You Cannot Be Serious!’ outburst, hitting eight national broadcast and five national print titles on the opening morning of the Championships.

  • High campaign interest with 33% WOM / pass on rate
  • 331 pieces of coverage
  • Total reach of 425, 707, 871
  • Total AVE of £14,073,607, giving a ROI of 51: 1