The value of creating a winning formula

15th June 2011

Drinks at 6pm, with the discussion due to start at 6.30pm

How do your employees view your investment in sponsorship? A waste of money? Or instrumental to business success?  What are they saying about the investment to their friends, to your customers?

The business value of connecting employees with sponsorship in a meaningful way to create brand ambassadors is often overlooked.

But consider this. If employees understand and buy-into the reasons behind and the advantages of the deals, they will be more likely to explain the benefits to their colleagues, their friends and your customers.

Sponsorship of television programmes, summer festivals or major sporting events like the Olympic Games can be a lever for creating brand ambassadors among your employees, but it must be handled sensitively and openly.

Come and find out how to create a winning formula in an evening of discussion and debate at Hill+Knowlton Strategies.

The panel debate was chaired by Scott McKenzie, Head of Change & Internal Communications, Hill+Knowlton Strategies EMEA and included senior speakers from Aviva, British Gas and Soho Partners.