Digital communications
The rise of new media and ever evolving technologies has created consumer activists not willing to be ignored. Companies can no longer push out information, they have to listen and most importantly, engage with their audience. The internet and alternative digital media now provide a platform for conversations and two way dialogue between companies and their customers.
H&K’s Digital team provides strategic counsel and execution on how to manage our clients’ reputation online, integrating this seamlessly with traditional forms of communication. We engage with online influencers to initiate dialogue in an ethical and transparent manner, enhancing our clients’ credibility with its audiences.
Our proactive online monitoring provides a safe haven to gauge any negative backlash and potential crises, enabling H&K Digital to lead the conversation and develop swift, effective initiatives to address particular concerns or misinformation online.
We have implemented successful integrated digital campaigns for clients such as HSBC, P&G Fairy, Yahoo! and adidas. Our LG Shine blogger relations campaign received a commendation from the Revolution Awards in 2006.