Media training
H&K trains spokespeople in virtually every sector and at every level. Rather than offering "off the shelf" training, each course is specifically developed to meet the client's specific needs. With the right skills and techniques, a spokesperson can get key messages across in a crisis to diffuse it, communicate the benefits of a new product and advance an organisation’s position on key issues of the day.
Unfortunately, spokespeople who don’t know how to design and deliver their message to fit the media’s agenda often go unheard. In a positive media climate that means missed opportunities. In a crisis, it can mean millions of pounds worth of, often irreparable, damage to a company's brand, image and reputation.