Message development
Knowing what you want to be 'famous' for is not as easy as it sounds. Clear, controlled messages help your business grow by attracting customers, it can give investors a clear idea of your corporate vision and it can limit damage during a crisis.
Our proprietary approach to creating robust messages and an effective storyhouse empowers our clients to effectively communicate with their stakeholders. A bespoke workshop then arms you with the techniques to handle any situation.
The objectives of a messaging workshop are to:
- Develop a set of key messages to be used in communications with the media
- Identify and agree which facts and figures will by used as proof points by spokespeople
- Identify issues you are likely to face when dealing with the media and agree key messages to handle them
- Road-test key messages in filmed interviews