Sports marketing & sponsorship
H&K’s team brings award winning experience and knowledge. It is one of the industry’s largest and most respected sports marketing & sponsorship operations, retaining blue chip sponsorship clients such as adidas, Gillette, HSBC, Norwich Union, Castrol, Carling and Britvic.
We have a three-part offering focused around service excellence in every aspect of brand sponsorship strategy and activation - whether it is an association with an individual, team, event or cause related initiative. All have the same common goal: to deliver best in class media coverage and through-the-line programme integration. Return on investment is measured by the impact of positive media coverage and consumer and staff engagement on sales and brand equity. Our services can be summarised as follows:-
- Sponsorship activation and amplification: sports media relations; consumer & corporate public relations; international media relations; multi-market network coordination; internal communications; digital communications; and ambassador activation.
- Strategic consultancy: sponsorship audit; sponsorship search & select; contract negotiation; measurement & evaluation; issues & crisis management; and message development & media training.
- Event conception & management: media conferences; photocalls; event media management/accreditation; launch events; and roadshows/tours.
Experience:
- Norwich Union Athletics
- Carling Cup