Parenting & leisure
There is no such thing as an average consumer, and certainly not an average parent. Social media has broken the 14m British parents into millions of discrete family tribes driven by lifestage, location and specialist interests – each searching instant advocacy and endorsement for their growing repertoire of purchases.
By combining current parental insights with the latest digital expertise, H&K’s specialist parenting and leisure team works in partnership with sector specialists to unlock strong influencer relationships to help drive loyalty, purchase and referral as well as establish long-term behavioural change for clients in the FMCG, leisure and financial service sectors.
Experience:
- Fairy Special Care Baby Units
- Nuk
- Fertell