Reputation and the war for talent
The war for talent doesn't just exist in the C-Suite. Talent doesn't just come into scarce supply when it reaches the age of 40 - this shortage is moving right down the supply chain, and in a world where we have seen failures in reputation destroy companies and with it the CV value of employees. Money is not, in itself, enough.
We wanted to understand the role of reputation in this war for talent. How important is corporate reputation in attracting today's brightest and best?
We interviewed MBA students at some of the world's leading business schools and some very clear trends appear.