Media & entertainment
Constant innovation creates pressure on brands in the entertainment and technology sectors to keep pace with the industry, but this in itself is not the biggest challenge they face. We live at a point of near product parity and a true USP is becoming increasingly hard to find and hang onto, given the pace of R&D. These brands are facing a need, as never before, to drive an emotion from a function.
Most consumers don’t care about technological innovation, they want to know what the technology can do for them and how it will change their life. At H&K we translate a technological function into an emotional devotion via creative communications platforms that deliver business impact.
Experience:
- LG Chocolate
- Play.com
- Intel music
- Volvo cinema