Andy Sutherden
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Andy’s insight into the world of Sports Marketing and Sponsorship is second to none. With over 18 years experience in this specialist sector, he enables clients to fully evaluate sponsorship opportunities and assess their business impact. He is a sports and lifestyle media expert and has helped negotiate some of the industry’s highest profile sponsorship properties, from Gillette’s endorsement of David Beckham to B&Q’s One Planet Living programme. As well as working on every World Cup and Euro campaign since 1996, Andy has led Carling’s football strategy for the past 10 years. He also manages the activation of HSBC’s golf sponsorship, Robinson’s groundbreaking association with the BBC’s Sports Personality of the Year, and Norwich Union’s £50m athletics programme. Andy was also a member of the successful London 2012 Olympic bid PR team.